Brand film campaign directed by creative director Yixi Chen, presenting the new brand slogan "Future City Uniform” to the audience, leading the redefining of uniform in C2H4® Future City. The campaign visualizes the institution of the C2H4® hypothetical universe, clearly building the future city under C2H4®’s lens, vividly reflecting diverse fragments of the citizens’ daily routine within said future city.
C-MASTERMIND: C2H4® FUTURE CITY ARRIVAL
C2H4® X MASTERMIND JAPAN Vol.2 put the attention on members of “C - MASTERMIND” within the C2H4® Future City.
The secret of “C - MASTERMIND” found in the Post Human Era has started to be discovered by the world since the last mysterious private affair. Members are able to be mentally and emotionally linked, they can sense and communicate with one another. With the doctrine of the supremacy of knowledge, the members of “C-MASTERMIND” are now hidden in various classes and professions throughout the C2H4® Future City, forming a relay station for each touch point to maintain the development, with the great mission of transcending the contemporary world.